Bergdorf Goodman "Bag-Buyer" Project

My Analysis & Suggestions As a women’s handbag vendee for Bergdorf Goodman, I decided to comp ar and contrast other competitors alike Barneys, Saks twenty percent Avenue and Bloomingdales. I chose this role because both handbags and Bergdorf Goodman, personally, examine on the epitome of fashion. I like the location and the exclusivities are appealingnessing to me. For example there is a bag named the “Linda Bag” subsequently Linda Fargo, the senior vice president of women’s. Linda attended fashion schedule week with a Nancy Gonzalez handbag exclusive to Bergdorf Goodman and since then it became a bestseller. Bergdorf Goodman merchandises the Christian Louboutin, Alison Wood, Rebecca Minkoff and many other handbag collections on give out floors. This allows the primary(prenominal) floor to be designated for luxury handbags. Where as the others are more(prenominal) monetary value sensitive. They are very selective with their buys, which is important for women who insufficiency to wear out with limited edition handbags. The handbags are unconnected passim the main floor. In the main entrance on fifth Avenue; Bottega Veneta, Christian Dior, Carlos Falchi, Gucci, Judith Leiber, Valentino and Roger Vivier are displayed. Along the way, the jewelry surgical incision is in the middle of the floor. There is another division of Prada, Goyard and Hermes.

Personally, I would like to see a whole sectionalisation utilise to handbags only. It would be like the “shoe paradise” at Saks Fifth Avenue. I would create and build a newfound “bag- paradise” with the more or less exclu! sive and edited selection. At Barneys they have a polished Prada corner, and on one of the shelves they layer 8-10 bags. Because of the lack of appeal and variety, it becomes hard for the consumer to be interested in the collections. Some of the bags much(prenominal) as Fendi, Bottega Veneta and others are cornered off behind a glass display. This makes a customer think twice in the first out asking a salesperson to help with seeing the handbag. It is divulge to be able to touch...If you want to get a affluent moon essay, order it on our website: BestEssayCheap.com

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