It explane about Dual and single channel in BtoB marketing

Dual Channel Marketing Dual demarcation selling occurs when firms sell near the corresponding products and /or services to twain consumers and handicraftes. Dual marketing tune prep ar for several reasons. *a product is the first sold in the fear market and then is adapted to the consumer market *As sales grow, economies-of surpass can be created. An otherwise type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and have convinced(p) eff with the product purchase another unrivalled for ad hominem use. photograph Concerns in Dual Channel Marketing When a confederation sells virtually the kindred product to two markets, image convert occurs. Marketers should be extremely careful that the image they project in one market does not damage their image in the other market. Differences and similarities in Dual Markets When there are upstanding varietys mingled with the two take, the typical tacti cs are to *Use inconsistency communication message. *Create difference brands.

*Use multiple bring or different channels In most cases, business customers and consumer seek the same basic benefits from products. In these situations, a adept strategy for two markets is best. Tactics that should be used include. * integrate communication messages * marketing the same brand in both markets *scanning both markets for dual marketing opportunities There are two advantages to integrating consumer markets with business markets: 1)synergies 2)economies-of-scale If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay