Attitude Towards Advertising Among Students

ATTITUDE TOWARDS ADVERTISING AMONG STUDENTS AT PRIVATE HIGHER replication INSTITUTIONS IN SELANGOR Jayaraman Munusamy Universiti of Tun Abdul Razak, Malaysia dr.jayaraman@unitar.edu.my Wong Chee Hoo See Hua Marketing Sdn.Bhd., Malaysia ABSTRACT The manoeuver of this acquire is to determine whether the septet persuasion factors namely crossroad Information, Hedonic, Consumer Benefit, Consumer Manipulation, determine Corruption, Good for Economy and Economic Role generate some(prenominal) significant effect on students attitudes towards announce. This study was conducted on students from vii private higher learning institutions in the State of Selangor, Malaysia. A simple random sampling technique and self- administered questionnaires were used to come along vigor data. The regression analyses were employed to explore the relationship amid whimsey factors and the attitudes towards advertising. The results revealed that there is a strong positive relationshi p amongst the belief factors and attitudes towards advertising. The study recommends that advertisements that are informational about sales and accessibility of latest products should be the main cognitive content of advertisers if they were to fanny students.

The message should enhance the value of Good for Economy, which promotes healthy arguing among sellers and fracture quality products in the market. In addition, the advertisements at the same(p) prison term also need to be fun, kindle and enjoyable for the audience. These findings have made a significant voice towards theory using in the area of advert ising in the Malaysian context. primeval WO! RDS: Attitude towards advertising, Malaysian students, mental picture about advertising INTRODUCTION advertize is an important grammatical constituent of modern life. In spite of its speedy growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising attention has been concerned with up its tarnished public image (Mittal, 1994). Attitude towards advertising has been extensively researched...If you take to get a full essay, target it on our website: BestEssayCheap.com

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